Everything starts with freedom. With the simple promise of not having to follow the beaten path, instead creating one for ourselves. Freedom is our biggest inspiration. Freedom is what turns our life into an adventure and allows us to unearth new cultures, colors and patterns. Accepting of what makes us different, freedom is what brings us together. Freedom inspires us on a daily basis.
ALL WE NEED IS AN IDEA
Futah was born from a simple idea on a warm day, feet in the sand and gazing at the ocean. It began as a wish to create a beach towel that was equal parts light, absorbent, resistant and unlike any other. An accessory that is easy to transport, practical and uncomplicated. Today, Futah brightens the landscape of beaches on five different continents, making life easier for those who wish to simplify it.
ALL WE NEED IS CRAFT
Futah is comprised of a meticulous fabric, inspired by traditional Arab towels. Using this ancient art as our base we reinvented its concept, perfecting the composition of the fabric and developing original patterns. The outcome is a light and resistant towel composed from 100% cotton that dries fast and occupies minimal space. Perfect for hot days and cool nights.